This tool is helping ecommerce fashion retailers look like editorial powerhouses
I work with various online retailers in the fashion industry. Some are accessories brands, some are clothing businesses, some are shoe online boutiques. Regardless of the online store’s speciality, it’s a lot of operational work, copywriting work, and more importantly aesthetic planning in order to make the brand cohesive, and enticing to its target market.
Many of my Ecommerce clients purchase their inventory from designers and/or manufacturers. Of course, when purchased it’s wholesale pricing since the items are for re-selling. When inventory is purchased from these resources, they usually send studio-grade images of their products. They may vary from from flat lays, worn on body forms or mannequins, or worn on actual models. Online retailers can then use those images, and upload them to their websites to go hand in hand with the product listing. BUT, there’s a problem —— since online retailers don’t just buy from one manufacturer, or one designer - they purchase from various manufacturers and designers, the images vary in look and aesthetic. Therefore, it can make your website and overall branding look messy and all over the place. This is not enticing for potential shoppers.
While a great option for online retailers to ensure branding stays cohesive with product imagery is hiring a photographer and models, some online retailers don’t have the budget for that.
This is why I personally recommend Botika to my Ecommerce Fashion clients. It helps them keep their branding cohesive, while also showcasing their products in a much more productive manner.
Botika is a Generative AI platform designed to help clothing brands and retailers turn their photos into stunning and diversified fashion photos. Using Botika's unique AI-generated models and backgrounds, you can reduce the cost and time it takes to create on-model photos for your online store, speed up time-to-market and sell more in no time.
via Botika.io
The results are very stunning, natural, and realistic photos that look like a professional photographer shot them at a 5-star studio. It will keep true to the clothes from the original photo, with the highest level of accuracy.
The efficiency of using Botika for your online store far surpasses that of working with a photographer and studio. They save 70-90% of cost and time spent compared to professional photoshoots without compromising on quality. Users won’t be able to tell the the photos are AI generated.
Botika offers a short term free trial through the Shopify App Store here. And when you’re ready to enjoy the full benefits of Botika, you can choose from any of their pricing plans here.
Solid content strategy, copywriting, and visuals are what setup your ecommerce business for success. Anything less, and your business won’t reach its full potential. In terms of product visuals, Botika is definitely a great choice to create quality on brand imagery. The cohesiveness of the images’ aesthetic will allow customers to see you as an organized and respectable brand. Having product images with different aesthetics makes an online store appear amateur. Botika gives you the tool to showcase product images that are highly engaging, and are adjacent to your particular brand and style.
