The Power of Evergreen Content: Building a Passive Income Stream with Timeless Blog Posts
By Andra Veness - CHARLENE & CO. EDITORIAL TEAM
What Is Evergreen Content?
Evergreen content is a powerful tool that grows site traffic and builds a consistent revenue stream. It’s not magic: evergreen content intentionally answers common questions your audience may have. As a result, this informative content stays relevant for an extended period without much maintenance. It will consistently bring in new people to view your content. Whether you want to bring your side hustle idea to the next level, make money from home, or bring in more site traffic to an established blog, evergreen content is a tool you should use.
Luckily, creating this content isn’t complicated. Once you’ve put in the time to research and write evergreen content, it works for you. All you have to do is choose the right topic. Next, I’ll break down what content ideas are evergreen.
How to Choose Evergreen Content Ideas
Consider commonly asked questions related to your expertise or brand. This can be anything from “What is matcha?” to “How to scale your business”. Got it? Translate that valuable information into an easily accessible blog post. If it effectively answers a common question, it will lead to more site traffic over time.
For example, answering “What is SEO?” would be a valuable evergreen blog post topic. Someone will always be looking that up. But if you need some help, you can also use tools like Semrush for topic research. But remember, most evergreen content is easy to spot as it appeals to common questions in your industry.
Just take your time to research, understand your audience, and build up your content ideas. You want to use evergreen content to demonstrate your expertise. After all, you are what makes your audience stick with you!
Planning Your Content
Learning about evergreen content is easy, but what about the plan and action? The next step would be to organize a consistent posting schedule. You could do this on Google Docs, Microsoft Office, or any documentation software, but if you are a little greener to blog planning, you may want to invest in a pre-organized blog planner.
You may already use a planner for your work, hobbies, or personal life. Especially if you are busy (freelancers, business owners, parents, students… I see you), a planner can help you stay on track and efficient. Charlene & Co. Media’s high-converting blog planner offers organization for your blog, SEO research, goals, and analytics. It’s a great option for those who aren’t sure where to start with blog planning or those who want a pre-organized place to document their ideas.
Next Steps
Now is the time to write those evergreen blog posts on your schedule and show your expertise. While surface-level information will be useful to some, a truly evergreen blog post will let the value of YOUR words shine. It’s what will keep your audience coming back to you and not any other blog site. If you show your authority on a subject, your evergreen content has a higher likelihood of catching a greater audience over time.
Once you’ve got a few evergreen blog posts on your blog, more people will view your website, blog, or what have you. It’s just a matter of proving the value of your brand and building on your customer base. Keep it new, do your research, and be the master of your niche! If you are passionate and informed, audiences will keep coming back for more.
