Content Strategy
Sometimes businesses, entrepreneurs, or brands can get very overwhelmed with the direction they’d like to go in, for guaranteed success, and ROI. It’s not an easy task, because there are so many important angles to target when it comes to a brand’s content strategy. I take time to know a brand’s complete vision, challenges, and goals. I also mix it with the brand’s proposed aesthetic and vibe for its audience and/or customers. The end result, is a content strategy design that can be easily followed for your brand’s success in traffic, engagement, SEO, sales, ROI, and so much more. If this is something you and your business need in order to scale, please tap on the button below for a complimentary consultation.
Sample #1
This client was a haircare brand. Their authority ranking was very low, hence having low traffic to their website. They wanted to boost their website blog content with the power of stellar SEO. They also wanted to increase subscribers for their newsletter. They wanted their blog content, newsletter, and social media content to align. And of course, they wanted to increase conversions from site visits, and email subscribers.
Sample #2
This content strategy plan was for a new online clothing boutique for women (with a 90s vibe). They wanted to start an editorial/magazine sister for the store. But, also figure out who their target audience is, and then based on that formulate an editorial model the audience could relate to/buy into.
Sample #3
This strategy plan was for a women’s lifestyle magazine. The plan was put together in order to restructure their editorial and social media strategy.
Sample #4
This was a social media strategy plan for three different photo editing apps. Specifically, they requested the plan be for their Instagram accounts only. The status at the time, was that all three Instagram accounts had been stagnant for a period of time. The goal was to revive them, and create both value and engagement to all accounts.
(Note: Names of Photo Apps were replaced with generic names, and name of the company was crossed out for the privacy of client)
