Generate Consistent Sales for your brand with these tools
By Andra Veness - CHARLENE & CO. EDITORIAL TEAM
Effective branding and high productivity don’t just happen on their own, but they are central to attracting a consumer base that generates consistently high profits. To get there, you might need a little help from tools.
This list will be your one-stop shop with every tool you need to build your brand. I’ve made sure of it by choosing the tools with high-quality features that are worth investing in. They prove their worth by managing productivity, workflow, marketing, customer interactions, and more. And yes, all these things should receive plenty of attention: they are crucial to developing a memorable brand and increasing customer retention. But worry not: implementing any of these software into your workflow will make it easier for you and your team.
But when there are many tools to shape workflow, marketing strategy, and customer interaction, which should you choose? Luckily for you, this list will outline the best options for managing your team, brand, marketing, and outreach strategy. These trusted platforms were chosen based on useful features that are proven to help generate high profits.
Productivity Tools
Notion
Notion is a great place to start your project management journey. It has everything you will need to manage your team’s workflow efficiently: AI assistants, project management software, customizable calendars, and document-sharing tools. Each of these things helps your team use their time effectively, leading to increased productivity.
Pricing starts at $0 for the personal package serving up to 10-member teams. For midsized teams, the plus and business packages may be right for you; the plus packages start at $8 per user, and the business package at $15 per user. They also have an enterprise package serving larger organizations if that is what you are in the market for.
Asana
Asana is widely used by well-known brands like Amazon, Google, and Spotify. This platform uses organizational tools to prioritize scale and growth, which is great if you are looking to boost your business and make larger profits. They do this by integrating project management, workflows, goal reporting, AI assistance, and other resources. If you are looking to take your brand to the next level, Asana is a popular option that is worth a try.
Pricing starts at $0 for teams of up to 10 members, and the starter and advanced packages range from $10.99 to $24.99 per user.
Monday
Monday is known for their reliable work management, but they also offer sales CRM and DEV products. For productivity, you should just look at their work management software. Their work management software has tools for each team, including HR, IT, marketing, design, and more. But like the other project management software, they also have tools to track progress, tasks, schedules, meetings, and more.
Pricing starts at $0 for their free package. Basic starts at $9 per seat, and it goes up from there for larger teams at standard, pro, and enterprise levels.
Marketing & Advertising Tools
Semrush
Semrush is the best at what it does: SEO research. Their research is aimed towards increasing online visibility for your brand, which is crucial to earning higher profits. To help you achieve this, Semrush offers information on site traffic, keywords, searches, and more. Using this information, you can craft effective copywriting, UX writing, URLs, advertisements, and more. All this is to help you reach your intended audience.
There are many different packages to choose from with Pro plans starting at $129.95/month, and business plans at $499.95/month. They also have subscriptions and custom plans if you are looking for something specific. Semrush is an investment, but it is invaluable if you are looking to gain traffic for your brand.
Buffer
If you are interested in using social media for advertising and outreach, you may already know that it takes consistency and an understanding of your audience. With Buffer, you can use their social media toolkit to help you generate content, schedule posts, monitor analytics, and engage all in one place.
Their tools are great for smaller businesses looking for insights into their content. With these insights, you can adjust your brand’s content accordingly and boost engagement! Like most platforms, they offer a free option for personal use, with essentials and team packages for bigger teams.
Mailmunch
Mailmunch said it: grow your audience and boost your sales. Have you ever seen those opt-in popups and banners on websites? That's what Mailmunch helps you create. You can design newsletter opt-in forms, exit pop-ups to push engagement, and more. This email marketing tool specializes in gaining subscribers through pop-ups. These tools increase the likelihood of repeated engagement once a customer has visited your site. If you can get them to opt in, you can generate leads and profits.
If you are interested, you can sign up for Mailmunch for free. However, if you are looking for more advanced tools, their premium plan is priced at $13.99/month.
Collaboration Tools
Collabwriting
Browser extensions! I love how convenient they are, and Collabwriting applies to anything from content creation to legal web highlighting. Collabwriting is useful during the research process; it allows sharing, note-taking, and collaboration on web pages and PDFs. Now all your brand research can be efficiently condensed and shared with your team. They offer a personal extension for free, a personal pro version for $10/month, and an enterprise version coming soon!
Basecamp
This tool is geared toward the project management side of things, but it is also great for collaboration. Most project management software is. Everything is centralized on one page: communications, docs, to-dos, check-ins, and chats. It’s thoroughly customizable, and it helps you and your team stay on the same page. Literally.
You can try Basecamp free for 30 days before you choose between two plans: Basecamp and Basecamp Pro Unlimited. Basecamp is $15/user/month and Basemap Pro Unlimited is $299/month with unlimited users.
Customer Relationship Management (CRM) Software
Hubspot
CRM helps entrepreneurs manage customer interactions and track sales activity. Using CRM analytics, brands can optimize customer satisfaction and streamline sales processes. Hubspot does this for you with its free CRM software!
With Hubspot’s CRM software, you get access to a dashboard that visualizes the sales pipeline. They also provide reports that track sales activity and monitor team performance. Now you can spot successes and areas needing improvement for your team. It really is the best for companies looking to scale and provide top-notch customer service.
Salesforce
Salesforce offers CRM software and CRM modules that teach you how it works. There is a lot to learn about managing customer service interactions, agent productivity, marketing, e-commerce, and more. So, if you would like to learn more about CRM, this could be a good place to start. You can access these resources with a free trial—just to see if it is the best fit for you. After that, there is the starter suite, professional, and enterprise packages to choose from.
Notion
Notion offers 85+ CRM templates that you can easily integrate into your workflow. It is optimized to track deal closures and serve your customizable sales strategy. With an efficient CRM system, you can make more sales and higher profits. And if you already have the Notion project management software, their CRM templates will be available to you and easy to incorporate into your workflow.
The Sales and engagement Won’t Stop…
The path to increased engagement and sales will look different for every brand, so by all means, pick and choose tools to match your brand's unique workflow. Whether you are focusing on project management or SEO research, don’t doubt how much these tools can help your brand grow. Just like having an experienced mentor, these tools can provide you with quality insights into your brand’s path to growth. Most of these platforms offer personal packages and free trials, so take your time to choose your optimal setup for generating high engagement and high profits!
