BEAUTY ENTREPRENEUR EDITION: TRADE SHOW DISPLAYS THAT WILL MAKE YOUR BRAND GO VIRAL
Just like in dating, when you own a brand, you have to put yourself out there. This means attending networking events and trade shows. Showcase that brand of yours! The industry that has the most power when it comes to these kinds of events, is beauty. Why? Because it has the most room for creativity when it comes to visuals. So, of course you have to make sure the strategy behind your brand displays are on point! Here are some of the top strategies for beauty event brand displays….
Fragrance Minimalism
If you have a fragrance brand, you’ll want to go with a clean and refreshing display. It will allow the colors, and cuts of the bottles to do all the talking (and enticing), for you. Accent the display subtly with natural elements that resonate with your brand’s aesthetic.
SIGHT UNSEEN
If you want to give off the vibe that your brand is out of this world, unique, exclusive, rare find, must try — then display it as such. Showcase your top products as if they are treasures hard to ever come across again.
Tiering Up
Having tiered tower displays is perfect when showcasing brand new collections or products. It will present the exclusivity of these particular products, and set them apart from the rest of your past products or collection. These are the latest and greatest, and tier towers are a great option to scream this for you!
Take A Seat
Place branded bags with some products from featured collections within your brand. A great way for people to know your products, and advertise for you indirectly.
Look At Me, and Tag!
Create a themed photo-op display that resonates with your brand. Include your brand’s name, and a branded hashtag in the display. Influencers love these, and will post them at viral rates to their social media accounts. Free advertisement for you!
Feed Me, And Tell Me I’m Pretty
If there are any dining events your brand is attending, have branded tote bags with your products waiting for them at their seats. A nice keepsake they can “oooh and ahhh” about during their drinks and meals!
Charge and Refresh Station
You don’t always have to showcase your products. You can simply showcase a branded hashtag, and your brand name, and create a station that provides value to spectators. A recharge station like this is a perfect example. Offer snacks, drinks, sweets, keepsakes, etc.
Spin The Wheel!
Engagement isn’t just important on social media. It’s also important at networking or showcasing events. Give people the opportunity to win your products by creating fun branded games. A spin wheel is a great example! You can also have them win gift cards to your store!
